Digital Marketing

Why Choose Custom WordPress Development For Your Business’ Website? 

Everyone talks about custom WordPress development, but do you know why? Is it as good as they say? There’s a reason why this platform is the most popular, despite the arrival of other website creation tools on the market. 

Why Use Custom WordPress Development?

We should clarify that we do not intend to claim the best custom WordPress development  is essential and the absolute best choice in all situations. There are situations where other solutions are more appropriate and offer more advantages, but we are talking about most practical problems.

Open Source

The advantages of using open-source software are well known. In the case of WordPress, in particular, the transparency, the amount of information that comes with it, the high security, the ease of maintenance, the low cost and the fact that it is free to use are our advantages.


Since access is mainly from mobile devices such as smartphones and tablets, websites that automatically adapt to the device from which they are viewed, i.e., responsive websites, are crucial in terms of usability and search engine ranking.


In fact, it is the content management system with the most plugins, allowing not only to create websites for different purposes but also to offer a myriad of resources to the visitor, thus providing flexibility that no other platform can match.


Like almost everything else around us today, the internet is highly dynamic. In this regard, WordPress is rich in plugins, and needs and trends change rapidly. New features can be added, or projects can be completely changed. Using WP as a backbone is fast and much more accessible.


The WordPress administration system is not only straightforward to use but also allows you to define different levels of users, from master administrators and super-administrators to authors who are only allowed to create posts but not publish them. This feature allows the whole team to work on a project.


Due to its success and high usage, every hosting company worldwide is equipped to host WordPress-based websites. Therefore, you don’t have to worry if you want or need to change your hosting. Modifications are pretty easy to make; in extreme cases, customization may be necessary.

The Largest Area In The World 

The numbers change very quickly and could change very soon. Still, at the time of writing this article, about 60% of CMS-based websites use custom WordPress development as their development platform. This percentage indicates the site’s quality in terms of available databases, diversity of themes and plugins, etc.


Add-ons and themes allow for a high degree of customization of WordPress-based websites. Coupled with the fact that it is open source, it is possible to create a 100% proprietary website with only a few changes to the programming language settings, as long as you have some expertise in visual identity.

Wealth Of Knowledge

Over time, no other platform offers such a comprehensive collection of all kinds of information, especially for the existing user base. Many WordPress dedicated websites, forums and technical content sites provide a wealth of knowledge of all types. There is hardly a question about this CMS that cannot be answered.


It’s often said that there are security issues related to WordPress, themes and plugins, and that’s true. Still, because it’s an open-source system, contributed to by a large community of developers and used by many users, fixes are rapid and… means you just have to keep the system up to date. Also, no system is 100% bug-free. On the other hand, WP has several security add-ons.


Many hosting companies already offer WordPress hosting plans, consisting of a custom hosting environment designed to provide optimal results for WP-based websites, with focused and dedicated support.


No other CMS has such a broad, dynamic, and reliable support base with many of the aspects mentioned above, including a wealth of information, custom hosting packages, open-source platforms, and tool knowledge.


Search Engine Optimization (SEO) is fundamental to the indexing and ranking of all content on the internet; otherwise, your website would be just one of the billions. Custom WordPress development has a structure that facilitates this task, as well as a wide range of add-ons that can easily enhance this task.

An Agency To Help You Manage Your Website And Its Content

Since its inception, WordPress has become the most widely used CMS worldwide for creating and maintaining websites. You understand the importance of custom WordPress development for your website. However, developing your own domain from scratch is a daunting task.

Rankster Tech offers website development and management, content marketing and SEO services to get the best results for your website. Want to take the next step in the digital world for your business? Want help from someone who knows what they’re doing? Contact Rankster Tech and request a quote.


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