Marketing is about one thing. It all starts with knowing what your target digital marketing agency in Lahore focuses on and then creating content there.
In the past, the focus was on radio, newspapers, and other offline media. So running ads on those platforms was enough if you wanted to get yourself in front of the right people.
But now everything is more complicated. People’s attention is spread across different platforms.
This digital marketing agency in Lahore helps you generate more sales by using various marketing tactics to attract the ideal customer.
The services offered by agencies are often very different, but in general:
Google AdWords is a great way to get the attention of potential customers right when they know they have a problem. Most people turn to Google to find solutions to their problems, so running an AdWords campaign targeting these leads can be very profitable.
Ranking your articles high in searches isn’t just about building “brand awareness” or getting more page views. There’s more to it than that. By ranking your content high in search results, you can attract potential customers at the perfect stage of the buyer’s journey. Right when they realize they have a problem and need your solution.
Advertise on Facebook
Facebook’s targeting features combined with its massive user base makes it a fantastic platform for almost any business to see a healthy ROI. You can target by gender, education level, income, location, interests, status updates, and even life milestones.
YouTube reaches more people. The ages of 18 and 49 are among the top 10 TV shows in the United States. The huge audience combined with the increased engagement associated with video marketing. Also makes video advertising a great place to watch your ROI. Video ads can be targeted based on demographics, online behavior, location, interests, YouTube channel, and more.
More than 50% of mobile searches lead to purchases. When that search is related to a local business, that number is even higher. 78% of local mobile searches lead to offline purchases, and search terms also show high purchase intent. Agencies have several options when it comes to mobile advertising, such as YouTube mobile ads, in-app ads, and mobile app install campaigns.
Content marketing is the fuel that has built many multi-million dollar businesses. Most companies think that creating content means writing a few blog posts every week and posting them on the website. But those who think about resale values versus vanity values realize it’s more complicated than that. Content marketing services agencies can offer include creating blog posts, creating infographics, SEO writing, content analysis, and social media promotion.
Email still generates the highest ROI for marketers, even with the rise of all new social media. In fact, for every dollar spent, email marketing generates $38. Agencies can offer services such as list building, list interaction so it doesn’t freeze, segmentation, or auto-response line optimization.
At the end of the day, there is one important factor that determines whether or not your website will generate sales. This means having the right website UX, form design, and other elements to increase lead generation and conversions. Agency services in this area may include analyzing conversion paths, setting CRO goals, identifying conversion metrics, and collecting website visitor data.
Some agencies are more specialized than others, but they usually offer some variation of the services listed above.
But before you can choose the right digital marketing agency with the right services for your business, you should ask yourself and potential agencies a few questions.