How to Design Frozen Food Packaging

Frozen food is a huge industry, and it’s only going to grow in popularity. In fact, according toStatista, the frozen food market will be worth $48.4 billion by 2021. That’s a lot of revenue for companies to grab hold of! One big part of this success is packaging. Frozen food retailers want their products to look attractive and appetizing, and they want the packaging to reflect that. Fortunately, designing custom frozen food boxes isn’t as difficult as you might think. With some careful thought and a bit of creativity, you can create packaging that not only looks great but also tastes great. Check out these tips for designing frozen food packaging that will have your customers coming back for more!

Frozen Food Packaging Standards

Packaging frozen food is an essential step in ensuring that your customers receive fresh and delicious products. There are many different standards that must be followed when designing frozen food packaging, and it is important to know what these standards are in order to create effective and appealing packaging.

The most common frozen food packaging standards include:

-Inner Packaging: The inner packaging of a frozen product should be designed to protect the product from damage and also to keep the product fresh. This may includes using sealed or airtight containers, as well as using materials that will not absorb moisture or freezer odors.

-Outer Packaging: The outer packaging of a frozen product should also be designed to protect the product from damage and also make it easy for consumers to identify and purchase the product. This may include using clear or brightly colored packages, as well as marking products with specific information such as product name, brand, or nutritional information.

-Shelf Life: Many frozen food manufacturers have specific guidelines for how long their products should remain on the shelf before they are considered stale. By following these guidelines, you can ensure that your customers receive fresh products every time they buy them.

What to Consider When Designing Frozen Food Packaging

Designing frozen food packaging requires careful consideration of a variety of factors, including the product’s nutritional content, texture, and appearance. Here are some tips to help you create attractive and enticing packages that will keep your customers coming back for more:

1. Make sure your products are high in quality and nutritious. Frozen food is often packed with sugar and other additives in order to make it taste good, but these ingredients can be harmful if consumed in large quantities. Look for healthier options that still offer great tasting food.

2. Choose wisely when it comes to color and graphic design. While bright colors might be popular among children, adults might prefer more muted tones or subtle designs. Keep this in mind when designing your packaging so that it appeals to both age groups.

3. Use clear plastic or glassware for serving ice cream or other frozen treats. This will ensure that customers can see the product clearly and avoid getting scoops of unwanted frosting on their clothing or skin.

4. Consider using airtight containers to store frozen food items such as ice cream, yogurt, fruit bars, etc.. Not only will this help protect the food from spoilage, but it also ensures that the contents remain cold all day long.

Steps in Designing Frozen Food Packaging

If you’re designing frozen food packaging, there are a few steps you’ll need to follow.

1. Consider the function of the packaging.

One of the first things you’ll need to do is consider the function of the packaging. What do you hope to achieve with it? Is it designed to keep food fresh and safe from freezer burn? Make sure you consider what kind of environment your food will be stored in, and design accordingly.

2. Determine what materials will be used.

Next, decide what materials will be used for the packaging. Will it be made out of plastic or paper? Are there any special requirements for closures or insulation that need to be taken into account?

3. Design graphics and logos.

Once you have determined the materials and designed your package, it’s time to add some graphics and logos! You can use basic fonts or opt for more elaborate designs depending on the brand or product you’re creating packaging for.


It’s no secret that food packaging can make or break a product. With so many different types of food on the market, it’s hard to know whether or not your frozen food packaging will be successful. However, with the help of some simple design tips, you can create a package that both looks good and attracts consumers. In this article, we’ll show you how to design frozen food packaging using Photoshop, Illustrator, and Inkscape. So whether you’re creating labels for ice cream bars or designing the entire box itself, these tools will help you get the job done quickly and easily.


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