Digital Marketing

Improve Your Digital Marketing Strategy Using These 5 SEO Tools

Mastering SEO can be hard, especially if you are just starting out. Luckily, discovering the best SEO tools to help is easy. SEO tools are used to help with various areas such as your website ranking, website content, getting links, marketing and much more!  

We gathered our top 5 SEO tools to help you with your journey in mastering SEO.


SEO tools save you a lot of time, reducing the amount of tedious keyword research and data analysis you must do. Using these tools can help you to see what’s working and which parts of your strategy could benefit from some adjustments.  

SEO tools also provide reports on how you are doing against competitors’ SEO in Dubai and where you can seek opportunities. It even helps if you are managing more than 1 website. SEO tools give you the ability to assess website performance on the fly. This, in turn, saves you countless of hours of putting together spreadsheets and analysing them manually.  

Let’s look at Sprint’s top 5 SEO tools to use – these are in no particular order. Each of them will benefit to your business in different ways. 


Google offers a free service to everyone that has a website called Google Search Console. It lets you monitor and report on your website’s presence on Google SERPs (Search Engine Results Pages).  

It’s very easy to get set up! All you need to do is verify your website by adding a code to your website, or you can visit your Google analytics and submit your sitemap for indexing. As a SEO tool, Google Search Console can help you understand how Google and the users view your website. It also lets you optimise to perform better in Google search results. It also lets you view traffic for your keywords that people use to reach your website.  

Google Search Console is highly recommended for new websites as it lets you to submit web pages for search indexing, which will eventually happen but can be accomplished much more quickly by submitting your own pages. Search indexing is a process in which search engines such as Google organize information before a search is made to enable fast responses to queries.  


SEMRush has plenty of tools you can use for marketing, and a huge part of its platform is focused on SEO. One of its best features is that it lets you easily assess your keyword rankings and identify changes and new ranking opportunities that arise. 

It also has a very popular feature called ‘Domain Vs Domain’ analysis. This allows you to compare your website vs your competitors, in terms of rankings for specific keywords, traffic estimations and more.  

You can check reports to help you better understand your website’s traffic, search data and even your competitors and what they are doing.  


Moz Pro has a lot going in its favour for being our favourite overall SEO tool. Moz always tries to keep up to date with Google’s algorithm changes. It has great chat support that will answer any question you have with plenty of information. You can get some insights into how your website is performing and also how to improve it. Moz provides handy tools such as keyword research, which helps you find traffic-driving keyword opportunities and rank higher for keywords that drive conversions. Tools like site crawl which allows Moz to find any technical issues on your website and show you how to fix them are reasons why Moz Pro is such a great SEO tool.


Ahrefs is one of the top recommended SEO tools in today’s online landscape. Ahrefs has a huge variety of tools to use on their platform, including analysing your competitors, optimizing your website for search engines, tracking your ranking progress and much more.  

You can analyse your competitors in depth while looking at your own rankings and see where you can improve against them. They have a free 7-day trial for you to try them out and see if Ahrefs is the tool for you.  


If you are just starting out, SpyFu is your tool! They have a premium version, but they have lots of free features to use to get you up and running. Some of the free features include research on your competitors to see what keywords they use, searching your own or a competitor’s website to see how many organic keywords they use, monthly clicks they receive and much more.  

Spyfu has plenty of features to rave about and is definitely a great tool to use to get you started. It is one of the most detailed SEO tools on the market, so take advantage of the free features and make the decision later about whether you want to access the premium features.  


That concludes our recommendation for SEO tools. These tools give you insights that save you time, research, and ultimately budget that you can spend elsewhere. In many cases, they also have access to information that would be very difficult to access any other way.  

Even with these tools, SEO requires a lot of work and patience to get the results you want. That means producing content that is SEO-optimised and making changes over time to your online strategy to help you get the results you want.  

Author Bio: Katie McGarr is one of the resident writers for SPRINT DIGITAL Agency Dublin, a firm offering an extensive range of digital marketing and website services to businesses across UK, Ireland, and Continental Europe. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing. 


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