While the industry average for providing a shortcode is between six and eight weeks, we typically activate our clients’ shortcodes up to two weeks sooner because of our unique carrier partnerships.
The following is a tutorial on developing text message shortcodes:
- Establish your campaign’s objective
Short Codes are ideal for sms marketing service, regardless of whether you’re sending advertisements, coupons, sales information, or other promotional messaging. In addition, you must use a US Short Code in the United States.
Unfortunately, due to the country-specific nature of Short Codes, they can only be used within the country in which they are registered and can only be responded to by numbers located within the country.
What are your objectives for your SMS campaign? If you want consumers to react to your call to action, Short Code is your code.
- Participate in a group
I use the term group loosely here. Our users have used their keywords and shortcodes to recruit people for quit smoking programs, soccer tournaments, climate awareness initiatives, and petitions, among other things. If you want people to sign up for it, use a shortcode to promote it.
From NHS assisting 366 individuals in quitting smoking to over five hundred young people playing street soccer in Islington, shortcodes and keywords have aided various businesses and organizations engage their communities.
You may even operate a program fully inside the Messenger platform, such as NHS Knowsley’s. With a series of auto-responses and scheduled messages, you may construct a stop-smoking campaign, a support group, or a series of cat-related messages, anything your heart desires!
- Increase Engagement Through Call to Actions
As with any message, you want to be clear about the next move your consumer should make after reading your content. For example, do you want them to present it in exchange for a discount at a restaurant? Why not click over and participate in a survey?
Make it very clear how you want them to proceed. If space allows, include a call-to-action, instructions, or time in your SMS message. For instance, you might say, transaction. Inform your consumer precisely what they must do next after getting your SMS to maximize its value.
To state the obvious, one must monitor campaign performance to see if the effort achieves the targeted goals.
To conclude, a Short Code provides bidirectional communication between you and your consumers and, when utilized effectively, may propel a brand ahead of the competition. It functions as the gasoline for your SMS machinery and is an excellent approach to ensure that your clients remember your brand, allowing them to connect with your campaign in the manner you want.
- Ascertain That Your Texts Are Valuable
To differentiate yourself and discourage clients from unsubscribing, you must deliver value. What do they stand to gain? Assign a purpose to your writing, whether a special promotion or a helpful reminder. Your communication should pique their attention, not cause them to reach for their phone.
Just as no one likes unwanted emails, no one wants their SMS to disappear unexpectedly. It does not only jeopardize your one-on-one connection with your consumer but also almost certainly results in an instant unsubscription.
- Bear in mind that texting is a private communication.
While no one likes seeing a random number appear alongside alerts from friends and family, people are more likely to be responsive if the number belongs to someone they know. When you text, provide your name.
Inform your consumer who is messaging them. You may even go one step further by mentioning their name in the text, demonstrating that you know this is a one-on-one communication between you and them.
Finally, SMS Messaging was established to facilitate communication. For example, suppose you’re exclusively sending outbound text messages. In that case, it’s only a matter of time until your consumers discover they can’t reply and categorize you as yet another company attempting to sell to them.
The secret to a successful SMS messaging strategy is to keep in mind that text messages are personal and intended to be sent in both directions. It’s one thing to send promotions and reminders to your consumers through SMS. It’s one thing to unlock the doors and allow them to text you.