Before starting an SEO campaign, it is extremely important to know the extent and market area of a business. If it serves a wide area, then global SEO is right for it. But if it is hyperlocal, using professional local SEO services and strategies makes more sense. The secret behind the success of many thriving local businesses is that they hire local SEO providers and target the people in the area they operate in.
There are many ways local businesses can boost their on-page and off-page SEO strategies and enhance their online visibility. This blog post discusses ten local SEO tips that will help local enterprises to improve their rankings on the search engine results page.
1. Create a strong Google My Business profile
A complete Google My Business profile enables local customers to find a business on search engine result pages and Google Maps. The first step towards local SEO is to create an impressive Google My Business page and get it verified. Getting started is extremely easy and the process is absolutely free. All you have to do is enter the name of your business, address, phone number, working hours, and other crucial information. Upload some high-quality photographs of the office and team.
2. Perform thorough keyword research and use the right keywords
When it comes to crafting on-page and off-page content, keywords play a huge role. Find the search terms that people use when searching for products and services in your locality. Understand the prospective customers and what they need from a business. Find out the search volume and difficulty level of the popular keywords. This will help in selecting the less competitive search terms. When it comes to using the right keywords, create long-tail keywords that have your location.
3. Add city name in title tags
This is the most basic but extremely effective way to enhance local rank and visibility. Adding city, or cities, name in title tags enables a business to rank for location-specific search queries. For instance, if you are a florist based in Vagator in Goa, consider adding Vagator and Goa in the title tags. If you have shops in multiple locations, say in Vagator, Vasco Da Gama, Panjim, and Candolim, create a page for every location that your business serves. It is also prudent to create a landing page for each location.
4. Cover local news and events
News and events related to a particular locality are extremely interesting for people residing in that region. Local businesses can take advantage of this and cover local news and events by using long-tail and highly-searched keywords. Apart from news and events, local places and landmarks can make for engaging content. Consider writing blogs and articles on local news. Cover local events for on-page blog posts and press releases. Professional local SEO services providers can help businesses create interesting and engaging articles and blog content on local news, events, and tourist attractions.
5. Build high-quality links
The quality of backlinks is a key ranking factor for websites and search engines look at it to assess the authority and trustworthiness of a website. Guest blogging and media outreach can work the best to build high-quality backlinks. Use a broken link checker and look for dead links in some trustworthy websites relevant to your business. Upon finding some, request the website owners to replace the broken links with your links that are relevant and provide valuable information.
6. Optimize for mobile devices
More than half of the online search takes place on mobile devices. What’s more interesting is the fact that nearly four out of five local searches on mobile devices lead to offline purchases. In this scenario, it is extremely important to optimize for mobile devices. Leverage responsive web design to make the website mobile-friendly. Compress the images to increase the website load speed. Avoid using flash. Format the content and make sure that visitors can read the text and view the images properly.
7. Voice search
The use of voice search to find local businesses is increasing. Last year, nearly 60 percent of internet users used voice search to find local businesses near them. In voice search, users say the search terms out loud and listen to the results. Consider optimizing the website for voice by using a conversational tone for content and extremely specific long-tail keywords. Hiring professional local SEO services can also help in optimizing for voice search.
8. Partner with local influencers
Some influencers have global appeal and there are ones that have local appeal. Popular local influencers have an impressive following among the local population and enjoy a mass appeal. To rank better in local search and increase brand awareness in the local market, partner with the latter. Businesses can leverage their soft power and request them to promote their brand, products, or services.
9. Get reviews
Businesses with favorable and genuine reviews are better poised to attract more new customers. Reviews are critical in establishing credibility and trust. The easiest way to get positive reviews is to request satisfied customers to rate their experiences. Encourage staff members to ask customers to give feedback and leave reviews. Optimizing Google Business profile and Google Maps page can make it easy for customers to leave reviews and encourage them to do so.
10. Stay away from low-quality listings
Even though there are many local directories on the internet and it’s easy to list on them, some of them have a dubious reputation. They are more likely to face a penalty from Google and listing on them will do more harm than good. It’s better and safer to stay away from such directories and choose the ones that are reputable and trustworthy.
Taking everything into account
Local SEO strategies are extremely useful for local businesses that operate in a specific area. An effective campaign and professional local SEO services can do a lot to attract more prospects and increase revenue. With the above local SEO tips, any local business can improve its online visibility and ranking.